This topic gets me really excited… my comments on this ReadWriteWeb article - Visions of the Future of High-Tech Shopping, dated Nov 25.
RFID (Radio Frequency Identification) has come and gone, high costs of setting up point of sale hardware and the RFID chip has ensured its inevitable burial, R.I.P.
QR (Quick Response) codes have been around since 2000, seen good action in Japan but has yet to show its mettle globally. Major downside on the need to download and install a QR reader for mobile devices AND it is singular action only i.e. scanning it with the QR reader only takes the user to a webpage on their phones. Although you see them everywhere, I just don’t see how QR codes can sustain interest from marketers.
Augmented Reality has technically been in existence before the QR code, undergoing various definitions and applications for military training and theater, until HITLab released the AR ToolKit in 1999 – the format we are familiar with today – via personal computers and mobile phones. Current AR usage enhances the shopping experience than to enable it. However this could quickly change as data processing on mobile devices speed up. We (at Fuel) are AR fanatics and forever pushing the limits of it and who knows, we may just crack a really neat way to do more, much more.
NFC (Near Field Communications) feels like its the next big thing… but so did RFID. NFC does have one up on RFID – low cost of implementation. And when NFC comes ready loaded on all new smart phones, it will be a landslide.
More apps using NFC please! We are working on it too.
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