A very interesting infographic about e-commerce. Source www.invesp.com
Source: www.invesp.com
This is really up in the air. I’ve read multiple and entertaining articles debating either yes or no.
However, chew on this in the meantime:
As and when tablets break from its home/personal entertainment focus and crossover into business applications and corporate use, like many products before it – Windows PCs, Blackberry phones etc. We will then truly mourn the passing of the laptop notebook.
A Portfolio.com survey indicates that 70% of Small and Medium Business (SMBs) in the US uses mobile devices (mobile phones, WiFi enabled laptops etc.) and communication for work outside the office. 88% of this communication involves social media networks like Facebook and Twitter. Interestingly, companies with higher mobility under the survey, have consistently higher revenue.
Sorry no pretty charts on this. Read more>
There has been a lot of buzz around Groupon recently, but when my ‘better compare prices between 3 vendors before any purchase’ auntie start screaming about the offers on Groupon, I thought I better pay more attention.
I have the summary here from an article by Sean Ammirati on ReadWriteWeb
Observation 1:
Benefits for Retailers
1. Targeted price discrimination to consumer groups or segments
2. Help new, small or unknown companies cut through the advertising jungle
Key take away: Bigger companies will have to tread the Groupon bandwagon with caution.
Observation 2:
Consumer spending beyond value of offer does not imply profitability.
Groupon is very good for :
a. Efficient consumer acquisition
b. Getting consumers to spend beyond what is offered as discounts
c. Getting consumers to repeat purchases at full price
HOWEVER point b is not necessarily the case as new consumer acquisition may often outweigh getting consumers to spend beyond the offer.
Key take away: Acquisition and request purchases are the key benefits of the Groupon promotion
Observation 3:
Higher value offers with longer period of redemption fare better than discounts
Key take away: Discounts on lower valued products or services are damaging to profits. Go easy on the discount and offer solid value and allow more time for consumer uptake.
Observation 4:
No multiple vouchers
Key take away: Don’t put up multiple offers at the same time, give yourself adequate attention to monitor the effectiveness of one offer at a time.
Observation 5:
The better your employees feel about product or service, and about themselves, the better the chance of repeat purchases
Key take away: Your employees are still your frontline to consumer experience. The feel-good factor in customer service is contagious.
Some of you might have received a ‘Museum of Me‘ Facebook posts from your friends recently. Take a much closer look. This is a very interesting trend of data visualizing, that will in the future be THE way we see data.
Consumers create a graphical gallery of their most interacted friends and a wall of images uploaded on Facebook via an online application by chipmaking behemoth Intel. Maybe the only stickler is that I cannot customize the gallery.
It makes data an object of beauty – instead of trawling through masses of thumbnails and numbers, it presents personal data in a nice visual structure that, I must admit, I would show to all me friends and strangely be proud of it.
It has been done before – repackaging data for marketing or campaigns, with the likes of Nike Plus, General Electric and Fiat. And there will be more.
I guess what I like best about this iteration is that it is voluntary, by users in the name of being social or plain vanity. This alone ignites a vision of a new paradigm in data collection. Nielsen, I hope you are listening.
